Re:Racing 240 is now available across all of Southern Africa

In good news for the horseracing industry, South Africa’s 24-hour horseracing channel, Racing 240, will from today (23 February 2022) be available for viewing in territories in the rest of the Southern African Development Community (SADC).
The exciting news from MultiChoice this week means Racing 240’s broadcast of premier local and international horseracing events will now stretch across Southern Africa, after only being available in the South African market when it first launched on DStv Channel 240 on Wednesday 19 January 2022.
Racing 240 is widely available on the DStv Premium, DStv Compact Plus, DStv Compact, DStv Family and DStv Access packages, making it accessible to a broad section of horseracing punters and consumers across all demographics.
The channel launched just ahead of the World Sports Betting Cape Town Met this year, while some of the country’s premier events such as the Summer Cup in Gauteng, Derby Day, the Charity Mile, L’Ormarins Queens Plate, World Sports Betting SA Triple Crown and Wigerbosdrift SA Triple Tiara will also be shown exclusively on Racing 240.
“With Racing 240 beginning to settle in on DStv Channel 240 we have worked with our international partners to clear rights for the expansion of the channel across the rest of Southern Africa, which is a very welcome boost for us. There are a number of South African residents working and residing in the rest of the SADC region who enjoy punting on SA racing and we are delighted that they will now be able to access our content on the DStv platform,” said Head of 4RacingTV and Executive Director of Discover Digital, Stephen Watson.
“Internet connectivity can be somewhat limited in certain regions within SADC, making streaming challenging. Importantly, this development kicks off our expansion into the rest of the African continent, as we look to provide a quality horseracing product and forge relationships with operators and wagering companies working across the African continent,” Watson added.
4RacingTV is expanding its ancillary content programming with the signing of exclusive licencing and development agreements with popular local tipping and horseracing shows Weighted to Win, hosted by Clyde Basel and featuring top tipsters Daryn Burroughs and Darryl Maree.
The channel also features the premier South African thoroughbred horse breeding television show, Breeding To Win, featuring all the horseracing industry events and insightful interviews with top jockeys, trainers, breeders and owners.
New studio facilities, graphics and production support is being implemented to take these two shows to new heights and a number of new format shows will be announced in due course.
In addition to Racing 240 currently featuring local racing from Turffontein, the Vaal Racecourse, Nelson Mandela Bay, Kenilworth and Durbanville, the channel will also feature top international race days from global racing hotspots such as Dubai, United Kingdom, United States, Hong Kong, Australia, New Zealand, Ireland, Turkey, Sweden, Kenya and Zimbabwe.

Major global racing events which will be broadcast on Racing 240 include the Dubai World Cup, Kentucky Derby, The Grand National, Epsom Derby, Prix de l’Arc de Triomphe, Melbourne Cup, Hong Kong Vase and Royal Ascot.
ENDS

Ngong and no July 😪

Now compare that spend to what revenue you will generate on the tote if you aired KZN racing on Channel 240. Would the latter be >tenfold, >hundredfold or >thousandfold?


100%

I am sure the comfort zone of a 3 year kitty/fund from MOD does not make good financial decisions a matter of urgency?

Let's keep an eye on the tote turnover over the next few months and hopefully that might lead to a few urgent corrections in the current train of thought?