SOUTH AFRICA LAUNCHES GLOBAL HORSE RACING SERIES

  • Bob Brogan
  • Bob Brogan's Avatar Topic Author
  • Away
  • Administrator
  • Administrator
More
2 months 1 week ago #843020 by Bob Brogan


• Explaining the Who, What, Where, When, Why, and How of GTH.
• Growing horse racing audiences through action packed, short duration events.
• A new product that will compete with the biggest global brands in sporting entertainment.
It was recently announced that the Super Six Series that ran last year, is now back as Global Team Horse Racing (GTH), only this time it will be bigger and better than before!

WHEN is this happening?

The world-wide premier of the GTH series will take place in Durban, South Africa in August and September 2022. Since the partnership between GTH and Gold Circle, who manage the Hollywoodbets Greyville racecourse, has been established, Gold Circle has added four-night meetings to the official racing calendar as follows:

• 5th August 2022
• 12th August 2022
• 19 August 2022
• 2nd September 2022
WHO is behind it all?

GTH Racing is backed by Super Six Racing Limited, a UK-registered business, who are comprised of a handful of ardent racing supporters, who have long believed that horse racing needs rejuvenation.

Over the years, they have tested and trialled innovative approaches with a view to broadening the appeal of horse racing to meet the action seeking expectations of new audiences, something that fits into the audiences’ time constraints and matches reduced attentions spans.

The South African component of GTH racing is led by Angus Campbell, who with his team, has done exhaustive research and spent considerable time in putting the local program together.

HOW is it financed?

The seed funding that was sourced in 2020 was used to extensively trial the new team-based racing format throughout 2021. After refining the experience, which was done by hosting multiple live trial rehearsals, a final full-scale trial was held at Hollywoodbets Greyville in November 2021. The innovative approach of this form of racing and its appeal to newcomers to the racing world resulted in a successful event and secured the next round of funding required to stage a full event series in South Africa.

WHAT is different and WHAT remains the same?

The new format is moving away from the traditional horse racing model but the incentives for jockeys, owners, and stakeholders stay the same and the races are held strictly according to National Horse Racing Association (NHRA) rules and regulations. Jockey riding fees remain unchanged and the racing stakes are the same, if not slightly higher, than regular racing and regular punters will still be able to wager on the races via all the standard channels available.

The net effect is that GTH will add four additional racing fixtures to the racing calendar in 2022 as well as add more than R3,5 million in additional stakes.

GTH has also committed over R10 million in investment for 2022 to develop the live series and broadcast all fixtures on Super Sport and through streaming services around the world.

HOW are the events run?

To keep the audience fully engaged, GTH has been specifically designed to be fast-paced, with 8 races taking place within the span of two and a half hours and only a 15 to 20-minute break between races at the event.
Three teams go head-to-head over three weeks scoring points per race run, with the two highest scoring teams battling it out in the final event in the fourth week of the series. Teams are easy to identify as the jockeys, there are 10 per team, wear team colours.
Only two teams compete in the 8 races that are held per race meeting, with 8 runners competing in each race (4 runners per team) in races that don’t exceed 1600 meters. The teams will be balanced with horses matched according to their NHRA allocated merit ratings.

Day 1 Showdown: Team A Vs. Team B
Day 2 Showdown: Team A Vs. Team C
Day 3 Showdown: Team B Vs. Team C
Final Showdown: Two highest scoring teams from the qualifying rounds.

WHY promote this form of horse racing?

While all the usual betting options remain, GTH is not reliant or dependent on betting and introduces a host of new and previously untapped revenue streams to the sport, including;

• Team ownership and sponsorship
• Additional broadcast opportunities
• Digitally based revenue opportunities
• Merchandising
The team-based format of GTH is ideal for gamification where fans may engage as much as they would at a live event.
Most importantly, the GTH approach ensures greater access to the sport by people of all ages. It also means that sponsors and companies traditionally averse to racing, can now be targeted and attracted to this family focused event.

and FINALLY

The objective is to build and engage a new fan base for horse racing in the same way that T20 boosted cricket audiences by offering short, actioned packed entertainment. The emphasis is on families and creating new audience interest in horse racing and consequently increased media coverage and participation. It is believed that this will translate to increased income from broadcast revenue as well as commercial sponsorship. Potential benefits are as follows:

• OWNERS - will see increased prize money and greater appreciation and publicity through GTH content marketing.
• JOCKEYS – will see more races and will benefit from increased exposure and athlete profiling.
• RACECOURSES – will benefit from increased audiences, more competitive fields, and increased income.
• TRAINERS & BREEDERS – through an enhanced interest in the sport, will profit from more owners and more horses in training.
• BETTING OPERATORS – will see an increase in competitive racing thus growing betting turnover.
“While it is true that there are still successful international signature horse racing events such as the Melbourne Cup, The Kentucky Derby, and The Dubai World Cup and closer to home, the Hollywoodbets Durban July, the truth is that horse racing, like all sporting entertainment businesses, needs to be rejuvenated to appeal to contemporary/modern audiences”, comments Angus Campbell, “racecourse operators are frantically trying to find a solution to this problem and GTH has a product, a business model, a commercial plan and an experienced team ready to radically re-invent horse racing globally!”

......................................................................................................................................

www.africanbettingclan.com

@SAFBETTINGCLAN

FACEBOOK
Attachments:

Please Log in or Create an account to join the conversation.

More
2 months 1 week ago #843024 by Sylvester
Excellent .Good luck. Hope they achieve all their goals

Please Log in or Create an account to join the conversation.

More
2 months 1 week ago #843040 by Tigershark
Seriously???

What, who and how is the content being used and what revenue is being generated from the the content. Until this is revealed, GC and owners are once again exposing themselves and their product to a situation that they are not clear on.

Who puts 10 bar into something for no return?
The following user(s) said Thank You: alterego

Please Log in or Create an account to join the conversation.

More
2 months 1 week ago - 2 months 1 week ago #843044 by alterego
If I were an owner or jockey, I would demand image rights deals
Last edit: 2 months 1 week ago by alterego. Reason: .

Please Log in or Create an account to join the conversation.

  • Bob Brogan
  • Bob Brogan's Avatar Topic Author
  • Away
  • Administrator
  • Administrator
More
1 week 22 hours ago #847508 by Bob Brogan
I see this is Friday night... Wish Gold Circle well with their hosting..

But have seen some comments on SM from people involved, and they seem to think racing can survive (or their format ) without gambling... They should have embraced the punter IMO...

Are they paying the full stakes themselves? Or are the PUNTERS?

......................................................................................................................................

www.africanbettingclan.com

@SAFBETTINGCLAN

FACEBOOK

Please Log in or Create an account to join the conversation.

More
6 days 14 hours ago #847622 by alterego
I see there is a preview show tonight. Supersport channel 210 at 7pm

Please Log in or Create an account to join the conversation.

More
5 days 20 hours ago #847663 by naresh

Seriously???

What, who and how is the content being used and what revenue is being generated from the the content. Until this is revealed, GC and owners are once again exposing themselves and their product to a situation that they are not clear on.

Who puts 10 bar into something for no return?

All stakes are sponsored by Global Horse Racing. If the owners and trainers was unhappy they do not have to nominate and declare. Better than accumulating bills and standing in the barn.

Please Log in or Create an account to join the conversation.

More
5 days 20 hours ago #847665 by naresh
How was the teams composed.

I presumed the best way was where the jockeys are currently based or where they born.

Please Log in or Create an account to join the conversation.

More
5 days 19 hours ago #847668 by Tigershark
I suppose ignorance is bliss

Please Log in or Create an account to join the conversation.

More
5 days 19 hours ago - 5 days 19 hours ago #847675 by Mac
This starts in Durban tomorrow. Let me have a look at the card.

*18 mins between races - (reminds me when we had 20/20 racing)

* R110k purse all races - Maiden plates to MR84

*order of the card is the distance - first two races are 1000m, then 1200 x 2, then 1400 x 2, then 1600 x 2

* 8 runners per race

* team colours not owners’ silks

* which team should I support?

* what else?


Sent from my Ferrari using Tapatalk

"Lot 226, 2016 NYS, Diamondveld, R1.5m"
Last edit: 5 days 19 hours ago by Mac.

Please Log in or Create an account to join the conversation.

More
5 days 18 hours ago - 5 days 18 hours ago #847678 by Mac
*Let’s organise the team by race - R1 shows that that won’t work

*Let’s organise by good looks - R2 shows that Rachel is the only one who qualifies

* Let’s organise by …

I must have been looking at another card



Sent from my Ferrari using Tapatalk

"Lot 226, 2016 NYS, Diamondveld, R1.5m"
Last edit: 5 days 18 hours ago by Mac.

Please Log in or Create an account to join the conversation.

More
3 days 22 hours ago #847807 by naresh
Only managed to watch 3 races. Never managed to watch the direct broadcast enough on Supersport.

If I backed a horse to win, I'm hoping for my horse to win and not the provincial team. They need to introduce a bet so you can hope any of your Teams horse win you be standing in a bet.

Similar to Soccer 6 or Soccer 10, they need to have a bet over the 8 races. All three provincial Teams needs to take part and each Team will compromise 3 horses, better if it could be 4 but then will be harder to get a field of 12 runners. They will be 9 runners in a race, 3 runners representing each province. You choose Team A, Team B or Team C over 8 races to win with Team A composing their 3 rumners and so on. Similar to Soccer 6, each line will cost R6 to wager.

Also introduce, Win for Top Jockey for the night, including Trifectas, Quartets, etc like in the Jockey Challenges.

Please Log in or Create an account to join the conversation.

Time to create page: 0.532 seconds